Cen-Tex Marketing
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Strategy Proposal

Website Development, Brand Media & Hyper-Local SEO

A structured engagement to modernize Tavera Law's digital presence, build local authority in Marble Falls and Horseshoe Bay, and support the launch of the new Marble Falls office.

Prepared For: Charli Tavera, Tavera Law, PLLC
Prepared By: Matthew T. Wilson, MSIS — Cen-Tex Marketing
Date: February 27, 2026

Executive Summary

This proposal outlines a structured engagement to elevate and modernize the Tavera Law website while preserving existing branding — removing the "template" feel and increasing perceived credibility.

Improve visibility for service-based searches in Marble Falls and Horseshoe Bay
Support the launch of the new Marble Falls office
Establish a strong local brand identity through professional media
Provide a scalable, hyper-local SEO pathway for continued growth
Phase 1
Website Development + Media Production
Fixed engagement — one-time investment
Phase 2 (Optional)
Local SEO Lite + Managed Hosting
Not required for launch — add when ready
Phase 1 — Part A

Website Development

$5,000
Fixed Fee

Full website refresh implementation and SEO-structured rebuild using existing brand assets (logo, typography, color palette).

2.1

Design Implementation & UX Refinement

Implement refreshed layout within WordPress
Remove template artifacts and improve layout consistency
Optimize mobile responsiveness
Improve navigation clarity and call-to-action placement
Emphasize consultation-first conversion structure
Integrate "By Appointment Only" messaging strategically
2.2

SEO-Structured Site Architecture

Estate Planning Attorney Marble Falls
Probate Attorney Horseshoe Bay
Real Estate Attorney Marble Falls
Business Attorney Highland Lakes
Related service + city search combinations

Up to ~12 core pages including Home, About Charli, Practice Areas Hub, 4 Service Pillar Pages, Locations Hub, 2 Location Pages, Contact, Resources/Blog, Privacy Policy & Legal Disclaimer.

2.3

Contextual FAQ Integration

Embedded FAQ sections on each service pillar page
Embedded localized FAQ sections on each location page
Structured to support both traditional search indexing and AI-driven query interpretation
Written for informational purposes only — not as legal advice
2.4

Conversion Optimization

Appointment-first intake structure
Clear "Book a Consultation" calls to action
Intake clarity (What to Expect / What to Bring where appropriate)
Improved contact flow to reduce unstructured walk-ins
2.5

Technical Setup & Launch Configuration

Google Analytics (GA4) setup
Google Search Console setup
XML sitemap generation
Crawl and indexing configuration
Redirect mapping (if URL structure changes)
Basic performance optimization
Phase 1 — Part B

Brand & Local Identity Media

$2,500
Fixed Fee

Designed to strengthen trust, authority, and local identity. Professional media assets that make Tavera Law look and feel like the established, credible practice it is.

3.1

Website Header Video

10–20 second looping hero video
Optimized for website performance and mobile display
3.2

Trust-Focused B-Roll

Consult-style footage of Charli
Professional, natural visuals for website, social media, and future advertising
Staged consult footage if client appearances unavailable
3.3

Highland Lakes Identity Footage

Marble Falls historic office visuals
Exterior and interior office shots
Iconic Marble Falls, Horseshoe Bay, and Highland Lakes imagery
Visual reinforcement of "local counsel" positioning
3.4

Professional Brand Photography

Headshots
Environmental office imagery
Working/processing images
Delivered web-optimized and social-ready

Timeline

Scheduling Window2 weeks prior to kickoff
Active Development5 weeks
Total Estimated6–7 weeks from deposit
LaunchImmediately following final approval + payment

Timeline dependent upon timely client feedback within 5 business days per review stage.

Revisions

Website Build
2 Rounds
Included at no additional cost
Media Deliverables
2 Rounds
Included at no additional cost

Additional revisions billed at standard hourly rate.

Phase 2 — Optional

Ongoing Services

Not required for launch. Add when you're ready to grow.

Hyper-Local SEO: Marble Falls + Horseshoe Bay

Designed specifically for Tavera Law's two office markets. Focused, measurable, and built around the searches your clients are actually making.

$499/mo
Per Month

Hyper-Local Keyword Targeting

10 tracked keywords total
5 Marble Falls-focused terms
5 Horseshoe Bay-focused terms

Weekly Content Publishing (4/month)

Marble Falls & Horseshoe Bay location pages/posts
Legal FAQ content targeting high-intent search queries
Policy/legislation updates (informational framing)
Practice-area explainers and process overviews
Each publish includes on-page optimization + internal linking

Hyper-Local Backlinking

Authority-building focused on Marble Falls & Horseshoe Bay
Emphasis on relevant local and legal sources
Monthly backlink activity summary

Review Management Support

Review monitoring guidance
Response strategy support
Review request workflow templates
Monthly review activity tracking

Google Business Profile (Both Locations)

Optimization recommendations
Service/category refinements
UTM link tracking maintenance
Photo posting guidance

Disclaimer: Search engine rankings are influenced by many external factors. Specific ranking positions or timelines cannot be guaranteed.

Compliance

All website content will:

Avoid guarantees of results
Avoid prohibited superlatives or misleading claims
Include appropriate disclaimer language
Follow Texas attorney advertising guidelines

Client retains final responsibility for review and approval of all legal representations prior to publication.

Intellectual Property

Upon final payment:

Client receives full usage rights to the website and all final media assets
Cen-Tex Marketing retains the right to display work in portfolio and marketing materials unless otherwise requested in writing

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